New Jim Beam TV Spot
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February 20, 2014
           

Brand new Jim Beam commercial features Mila burning her name on the barrel is out. The campaign was filmed in the US / New Zealand and is set to run in 100 markets around the world.

Mila Spoke to Marie Claire
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February 20, 2014
           

Besides Cosmo, Mila also sat down with Marie Claire to talk about her new Jim Beam partnership, favorite song, guilty pleasures, food etc… Read the whole interview below

Marie Claire: How did you get involved with Jim Beam?
Mila Kunis: I was approached by Jim Beam about a year ago. I wanted to make sure it was a company that was very family orientated—that it didn’t feel like you were working for the company, but rather with the company. From the very first day they were super collaborative and so willing to hear any opinion that I had. I went to Kentucky and met with Fred and the rest of the company and it just felt very organic and natural, just a really nice fit.

MC: How would you describe the girl that drinks this whiskey?
MK: Modern, clean, and sexy.

MC: Do you have any guilty pleasures? Food, TV?
MK: Oh, everything! I’m a massive foodie. I think food is a gift of life, one of my goals in life is to eat my way through the world. I’m lactose intolerant and I will still eat ice cream! And as far as TV shows, Real Housewives of Beverly Hills. It’s so bad for your brain but I can’t stop.

MC: Do you have a favorite item of clothing?
MK: I have this pair of sweatpants from Target. Everybody thinks they’re those really fancy sweatpants because I’ve worn them so much that they are washed out and thin. But they’re not. [Laughs]

MC: What’s your most recent splurge?
MK: I haven’t had any big purchases recently. My favorite thing to splurge on is food, though. I will go anywhere and try anything. I also love watches. I love my black chunky Chanel watch best, only because it was the first watch that I spent a lot of money on. When I bought it I was like ‘OMG I can’t believe I’m doing this!’ and that forever will be my very favorite.

Read More…

Mila Talked to Cosmopolitan
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February 20, 2014
           

Mila talked to Cosmopolitan.COM about Jim Beam, Beyonce, ideal date night, Oscars and more.

You shoot covers for women’s and men’s magazines. What is the difference between shooting for a men’s magazine and women’s magazine?
The amount of clothes you wear [laughs]. For a magazine like Cosmo, you wear short dresses and you have the one pose they make you do all the time and you smile and have the big hair. And then you’re in Maxim and it’s half the clothes. It’s very different.

Some of the men’s magazine shoots you’ve done are super-sexy. Do you see yourself as sexy?
Oh no, no. I really don’t. I don’t see myself as not-sexy, it’s just not [one of] the top 40 adjectives I would use to describe myself. But I do see myself as confident, but if someone sees me as sexy I’m not going to argue that and say “no I’m not, you’re crazy.” I’ll just say “thank you” politely.

Speaking of sexy, what’s your ideal date night?
I’ll tell you: we have a thing called white T-shirt night and it’s when you wear jeans and a white T-shirt and you go on a date. Nothing fancy, it’s just something that you love to do. And whether that’s bowling or dinner or going to a cheese shop and have some wine or walking around. I think that’s just the best thing to do — and sometimes it’s just nice to stay home.

Have you met Jennifer Lawrence?
Yes.

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Gemfields’ Montepuez Ruby Mine Promo
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February 19, 2014
           

Gemfields has released new promo for the’ Montepuez Ruby Mine in Mozambique. The beautiful clip features an extended footage from Mila’s trip to Zambia and Ian Harebottle’s short praise about her involvement.

We’re very excited, really excited. I think she’s gonna play an important role – she’s young, she’s energetic, she’s passionate. It was very important to Gemfields, when choosing the face about ethical gemstones, as we found somebody that shared our value system.


First “Make History” Commercial
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February 11, 2014
           

First “Make History” commercial hits the world. Take a look at Jim Beam – Questions spot.

The Emerald Masterclass
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February 7, 2014
           

Before the “Gemfields campaign launch” on Monday, Mila celebrated The Emerald Masterclass at St. Regis, NYC.

Emerald is the new tabletop book by Gemfields – about the world’s most significant and famous pieces of emerald jewelry as well as the story of the emerald trade from mine to market. You can order the book online at THAMES & HUDSON.

Source: Gemfields

Jim Beam Clips
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February 7, 2014
           

Jim Beam has released 3 new BTS clips for their Make History campaign. The videos show Jim Beam’s great-grandson Fred Noe & Mila – learning to taste bourbon or rolling a barrel. Watch them out!

Mila Talked to Harper’s Bazaar
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February 6, 2014
           

Earlier this week, Mila talked to Harper’s Bazaar about her Gemfields partnership, personal style, beauty routines and more

What drew you to working with Gemfields?
It was the ethical aspects honestly. Working with a precious gemstone company was interesting. I didn’t really want to do something that everyone else has done. I’ve always stayed away from signing to do work with companies I don’t believe in. I did that once, and I have to tell you it’s one of the hardest things to work with a company that you don’t stand by. So when this came along, it’s different, it’s unique, it’s special, it’s something that no one has ever done.

What was it like traveling to Zambia to see the brand’s emerald mine last year?
When you get an opportunity to travel to Africa at any point in your life it’s a blessing. Getting to be with such amazing people is truly something I cannot put into words. They were so welcoming, and so inviting. I didn’t get to just go to a hotel and get on a Greyhound bus tour to see all the beautiful places. I actually got to go to the village and go and see the community. They’re an open-minded and very transparent company and they take pride in that. The fact that they supply their employees with contracts in Africa is unheard of. It was incredibly fulfilling.

Do you have any fun stories from the trip?
I say this as a joke, but you do see elephants cross the road and you do see giraffes cross the road. You wake up in the morning and have a bowl of cereal and you turn around and your bowl of cereal was stolen by a monkey. Weird things like that happen every day. It’s normal.

Read More…

Mila Dishes on Gemfields and Channing Tatum
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February 5, 2014
           

Elle’s Joe Zee recently sat down with Mila Kunis in New York City to talk about her new campaign with Gemfields, the leading supplier of responsibly sourced colored gemstones, where the fashionable star also got to chat about her cool, laid-back style and her highly anticipated science fiction film Jupiter Ascending co-starring Channing Tatum.

“Chan’s great. He’s like the brother you want and have,” she says. “I love him, he’s great. We had an amazing six-seven month shoot. It was really hard, but we had each other, and we had so much fun doing it. He’s a great guy. He’s a great guy to a girl because he’s like a big brother, and he’s a great guy’s guy because he’ll just go to the pub and have a pint with you, and no frills about it. He’s like, a legit grounded human being, which is really rare.”
As for being the face of Gemfields, Kunis couldn’t be prouder.
“They take so much pride in being a transparent company, and that was incredibly evident when I came to see them,” she says about actually visiting their mines in Africa. “They actually care about the environment which is rare, and they care about the surroundings, the neighboring towns and they put so much effort into building up a strong community.”
As for her own much celebrated personal style, she revealed one of her favorite outfits — which centers around a simple white t-shirt.
“I do this thing called white t-shirt dates which is like jeans — your baggy boyfriend jean — a Ked, white t-shirt , a really cute sexy blazer — even if it’s like a little Chanel blazer or something — and call it a day.”

Source: ET Online

Gemfields 2014 Campaign & BTS
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February 5, 2014
           

“The latest Gemfields campaign was shot by Peter Lindbergh and it was incredibly natural — I think it was probably the most natural I’ve ever felt on a shoot! It was all about being free, present and totally at peace with nature and the environment.” – Mila Kunis

Mila spoke to Vogue UK about her African trip and brand new campaign:

“The visit to the Kagem emerald mine was fascinating and the trip itself was unforgettable – it was also the first time I’d been to Africa! Zambia is a beautiful country, and the people were wonderful. I think the highlight was visiting the schools and clinics that Gemfields support, although being able to hold raw emerald crystals in my hands for the first time was pretty awesome! These gems have been forming underground for millions of years, and for me to be the first person to touch them – well you really start to appreciate their rarity.”

(About working with Lindbergh) “It was incredible – there was an immediate connection between us, he made me feel totally at ease,” she said. “I actually forgot that we were on a campaign shoot at times. He really just has the amazing ability to capture this honest moment – it never felt posed or forced, and I think that comes through in the images.”

“When we talked through the direction and that the focus was on natural beauty – which really meant no make-up, no blow day and no retouching – I have to say I was a little anxious. Peter has a way of making you feel bare and raw, but in a funny way it’s the most beautiful I have ever felt on a photo shoot.”

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