One more “Make History” commercial for Jim Beam Honey goes online. Mila will make her debut in three TV ads that start airing today as part of the brand’s “Make History” campaign scheduled to reach more than 100 markets across the globe.
The TV ads will air in the U.S. across a large range of networks, including ESPN, FXX, Spike, History Channel, AMC, Food Network and on Turner-owned outlets. The campaign also includes print, digital and retail marketing.
Marie Claire: How did you get involved with Jim Beam?
Mila Kunis: I was approached by Jim Beam about a year ago. I wanted to make sure it was a company that was very family orientated—that it didn’t feel like you were working for the company, but rather with the company. From the very first day they were super collaborative and so willing to hear any opinion that I had. I went to Kentucky and met with Fred and the rest of the company and it just felt very organic and natural, just a really nice fit.
MC: How would you describe the girl that drinks this whiskey?
MK: Modern, clean, and sexy.
MC: Do you have any guilty pleasures? Food, TV?
MK: Oh, everything! I’m a massive foodie. I think food is a gift of life, one of my goals in life is to eat my way through the world. I’m lactose intolerant and I will still eat ice cream! And as far as TV shows, Real Housewives of Beverly Hills. It’s so bad for your brain but I can’t stop.
MC: Do you have a favorite item of clothing?
MK: I have this pair of sweatpants from Target. Everybody thinks they’re those really fancy sweatpants because I’ve worn them so much that they are washed out and thin. But they’re not. [Laughs]
MC: What’s your most recent splurge?
MK: I haven’t had any big purchases recently. My favorite thing to splurge on is food, though. I will go anywhere and try anything. I also love watches. I love my black chunky Chanel watch best, only because it was the first watch that I spent a lot of money on. When I bought it I was like ‘OMG I can’t believe I’m doing this!’ and that forever will be my very favorite.
You shoot covers for women’s and men’s magazines. What is the difference between shooting for a men’s magazine and women’s magazine?
The amount of clothes you wear [laughs]. For a magazine like Cosmo, you wear short dresses and you have the one pose they make you do all the time and you smile and have the big hair. And then you’re in Maxim and it’s half the clothes. It’s very different.
Some of the men’s magazine shoots you’ve done are super-sexy. Do you see yourself as sexy?
Oh no, no. I really don’t. I don’t see myself as not-sexy, it’s just not [one of] the top 40 adjectives I would use to describe myself. But I do see myself as confident, but if someone sees me as sexy I’m not going to argue that and say “no I’m not, you’re crazy.” I’ll just say “thank you” politely.
Speaking of sexy, what’s your ideal date night?
I’ll tell you: we have a thing called white T-shirt night and it’s when you wear jeans and a white T-shirt and you go on a date. Nothing fancy, it’s just something that you love to do. And whether that’s bowling or dinner or going to a cheese shop and have some wine or walking around. I think that’s just the best thing to do — and sometimes it’s just nice to stay home.
Have you met Jennifer Lawrence?
Gemfields has released new promo for the’ Montepuez Ruby Mine in Mozambique. The beautiful clip features an extended footage from Mila’s trip to Zambia and Ian Harebottle’s short praise about her involvement.
We’re very excited, really excited. I think she’s gonna play an important role – she’s young, she’s energetic, she’s passionate. It was very important to Gemfields, when choosing the face about ethical gemstones, as we found somebody that shared our value system.
Before the “Gemfields campaign launch” on Monday, Mila celebrated The Emerald Masterclass at St. Regis, NYC.
Emerald is the new tabletop book by Gemfields – about the world’s most significant and famous pieces of emerald jewelry as well as the story of the emerald trade from mine to market. You can order the book online at THAMES & HUDSON.
Earlier this week, Mila talked to Harper’s Bazaar about her Gemfields partnership, personal style, beauty routines and more
What drew you to working with Gemfields?
It was the ethical aspects honestly. Working with a precious gemstone company was interesting. I didn’t really want to do something that everyone else has done. I’ve always stayed away from signing to do work with companies I don’t believe in. I did that once, and I have to tell you it’s one of the hardest things to work with a company that you don’t stand by. So when this came along, it’s different, it’s unique, it’s special, it’s something that no one has ever done.
What was it like traveling to Zambia to see the brand’s emerald mine last year?
When you get an opportunity to travel to Africa at any point in your life it’s a blessing. Getting to be with such amazing people is truly something I cannot put into words. They were so welcoming, and so inviting. I didn’t get to just go to a hotel and get on a Greyhound bus tour to see all the beautiful places. I actually got to go to the village and go and see the community. They’re an open-minded and very transparent company and they take pride in that. The fact that they supply their employees with contracts in Africa is unheard of. It was incredibly fulfilling.
Do you have any fun stories from the trip?
I say this as a joke, but you do see elephants cross the road and you do see giraffes cross the road. You wake up in the morning and have a bowl of cereal and you turn around and your bowl of cereal was stolen by a monkey. Weird things like that happen every day. It’s normal.
Elle’s Joe Zee recently sat down with Mila Kunis in New York City to talk about her new campaign with Gemfields, the leading supplier of responsibly sourced colored gemstones, where the fashionable star also got to chat about her cool, laid-back style and her highly anticipated science fiction film Jupiter Ascending co-starring Channing Tatum.
“Chan’s great. He’s like the brother you want and have,” she says. “I love him, he’s great. We had an amazing six-seven month shoot. It was really hard, but we had each other, and we had so much fun doing it. He’s a great guy. He’s a great guy to a girl because he’s like a big brother, and he’s a great guy’s guy because he’ll just go to the pub and have a pint with you, and no frills about it. He’s like, a legit grounded human being, which is really rare.”
As for being the face of Gemfields, Kunis couldn’t be prouder.
“They take so much pride in being a transparent company, and that was incredibly evident when I came to see them,” she says about actually visiting their mines in Africa. “They actually care about the environment which is rare, and they care about the surroundings, the neighboring towns and they put so much effort into building up a strong community.”
As for her own much celebrated personal style, she revealed one of her favorite outfits — which centers around a simple white t-shirt.
“I do this thing called white t-shirt dates which is like jeans — your baggy boyfriend jean — a Ked, white t-shirt , a really cute sexy blazer — even if it’s like a little Chanel blazer or something — and call it a day.”