Jim Beam Clips

Jim Beam has released 3 new BTS clips for their Make History campaign. The videos show Jim Beam’s great-grandson Fred Noe & Mila – learning to taste bourbon or rolling a barrel. Watch them out!

Mila Talked to Harper’s Bazaar

Earlier this week, Mila talked to Harper’s Bazaar about her Gemfields partnership, personal style, beauty routines and more

What drew you to working with Gemfields?
It was the ethical aspects honestly. Working with a precious gemstone company was interesting. I didn’t really want to do something that everyone else has done. I’ve always stayed away from signing to do work with companies I don’t believe in. I did that once, and I have to tell you it’s one of the hardest things to work with a company that you don’t stand by. So when this came along, it’s different, it’s unique, it’s special, it’s something that no one has ever done.

What was it like traveling to Zambia to see the brand’s emerald mine last year?
When you get an opportunity to travel to Africa at any point in your life it’s a blessing. Getting to be with such amazing people is truly something I cannot put into words. They were so welcoming, and so inviting. I didn’t get to just go to a hotel and get on a Greyhound bus tour to see all the beautiful places. I actually got to go to the village and go and see the community. They’re an open-minded and very transparent company and they take pride in that. The fact that they supply their employees with contracts in Africa is unheard of. It was incredibly fulfilling.

Do you have any fun stories from the trip?
I say this as a joke, but you do see elephants cross the road and you do see giraffes cross the road. You wake up in the morning and have a bowl of cereal and you turn around and your bowl of cereal was stolen by a monkey. Weird things like that happen every day. It’s normal.

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Mila Dishes on Gemfields and Channing Tatum

Elle’s Joe Zee recently sat down with Mila Kunis in New York City to talk about her new campaign with Gemfields, the leading supplier of responsibly sourced colored gemstones, where the fashionable star also got to chat about her cool, laid-back style and her highly anticipated science fiction film Jupiter Ascending co-starring Channing Tatum.

“Chan’s great. He’s like the brother you want and have,” she says. “I love him, he’s great. We had an amazing six-seven month shoot. It was really hard, but we had each other, and we had so much fun doing it. He’s a great guy. He’s a great guy to a girl because he’s like a big brother, and he’s a great guy’s guy because he’ll just go to the pub and have a pint with you, and no frills about it. He’s like, a legit grounded human being, which is really rare.”
As for being the face of Gemfields, Kunis couldn’t be prouder.
“They take so much pride in being a transparent company, and that was incredibly evident when I came to see them,” she says about actually visiting their mines in Africa. “They actually care about the environment which is rare, and they care about the surroundings, the neighboring towns and they put so much effort into building up a strong community.”
As for her own much celebrated personal style, she revealed one of her favorite outfits — which centers around a simple white t-shirt.
“I do this thing called white t-shirt dates which is like jeans — your baggy boyfriend jean — a Ked, white t-shirt , a really cute sexy blazer — even if it’s like a little Chanel blazer or something — and call it a day.”

Source: ET Online

Gemfields 2014 Campaign & BTS

“The latest Gemfields campaign was shot by Peter Lindbergh and it was incredibly natural — I think it was probably the most natural I’ve ever felt on a shoot! It was all about being free, present and totally at peace with nature and the environment.” – Mila Kunis

Mila spoke to Vogue UK about her African trip and brand new campaign:

“The visit to the Kagem emerald mine was fascinating and the trip itself was unforgettable – it was also the first time I’d been to Africa! Zambia is a beautiful country, and the people were wonderful. I think the highlight was visiting the schools and clinics that Gemfields support, although being able to hold raw emerald crystals in my hands for the first time was pretty awesome! These gems have been forming underground for millions of years, and for me to be the first person to touch them – well you really start to appreciate their rarity.”

(About working with Lindbergh) “It was incredible – there was an immediate connection between us, he made me feel totally at ease,” she said. “I actually forgot that we were on a campaign shoot at times. He really just has the amazing ability to capture this honest moment – it never felt posed or forced, and I think that comes through in the images.”

“When we talked through the direction and that the focus was on natural beauty – which really meant no make-up, no blow day and no retouching – I have to say I was a little anxious. Peter has a way of making you feel bare and raw, but in a funny way it’s the most beautiful I have ever felt on a photo shoot.”

Gemfields ‘Campaign Launch’ Party

Yesterday, Gemfields & Mila celebrated their latest campaign, along with the launch of EMERALD, a book dedicated to the world’s rarest gemstone. Check out HQ photos in our gallery

Appearances from 2014 > Gemfields & Mila Kunis Celebrate their Latest Campaign held at St. Regis, NYC

Gemfields “Beauty By Nature”

Second Gemfields campaign featuring Mila is going to be revealed TODAY at exclusive launch of “Emerald” party in NYC (assuming she should attend). The alluring new campaign called “Beauty By Nature” was photographed by Peter Lindbergh. Thanks to British Vogue here’s the official promo video.

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