Earlier this week, Mila talked to Harper’s Bazaar about her Gemfields partnership, personal style, beauty routines and more
What drew you to working with Gemfields?
It was the ethical aspects honestly. Working with a precious gemstone company was interesting. I didn’t really want to do something that everyone else has done. I’ve always stayed away from signing to do work with companies I don’t believe in. I did that once, and I have to tell you it’s one of the hardest things to work with a company that you don’t stand by. So when this came along, it’s different, it’s unique, it’s special, it’s something that no one has ever done.
What was it like traveling to Zambia to see the brand’s emerald mine last year?
When you get an opportunity to travel to Africa at any point in your life it’s a blessing. Getting to be with such amazing people is truly something I cannot put into words. They were so welcoming, and so inviting. I didn’t get to just go to a hotel and get on a Greyhound bus tour to see all the beautiful places. I actually got to go to the village and go and see the community. They’re an open-minded and very transparent company and they take pride in that. The fact that they supply their employees with contracts in Africa is unheard of. It was incredibly fulfilling.
Do you have any fun stories from the trip?
I say this as a joke, but you do see elephants cross the road and you do see giraffes cross the road. You wake up in the morning and have a bowl of cereal and you turn around and your bowl of cereal was stolen by a monkey. Weird things like that happen every day. It’s normal.
Elle’s Joe Zee recently sat down with Mila Kunis in New York City to talk about her new campaign with Gemfields, the leading supplier of responsibly sourced colored gemstones, where the fashionable star also got to chat about her cool, laid-back style and her highly anticipated science fiction film Jupiter Ascending co-starring Channing Tatum.
“Chan’s great. He’s like the brother you want and have,” she says. “I love him, he’s great. We had an amazing six-seven month shoot. It was really hard, but we had each other, and we had so much fun doing it. He’s a great guy. He’s a great guy to a girl because he’s like a big brother, and he’s a great guy’s guy because he’ll just go to the pub and have a pint with you, and no frills about it. He’s like, a legit grounded human being, which is really rare.”
As for being the face of Gemfields, Kunis couldn’t be prouder.
“They take so much pride in being a transparent company, and that was incredibly evident when I came to see them,” she says about actually visiting their mines in Africa. “They actually care about the environment which is rare, and they care about the surroundings, the neighboring towns and they put so much effort into building up a strong community.”
As for her own much celebrated personal style, she revealed one of her favorite outfits — which centers around a simple white t-shirt.
“I do this thing called white t-shirt dates which is like jeans — your baggy boyfriend jean — a Ked, white t-shirt , a really cute sexy blazer — even if it’s like a little Chanel blazer or something — and call it a day.”
“The latest Gemfields campaign was shot by Peter Lindbergh and it was incredibly natural — I think it was probably the most natural I’ve ever felt on a shoot! It was all about being free, present and totally at peace with nature and the environment.” – Mila Kunis
(About working with Lindbergh) “It was incredible – there was an immediate connection between us, he made me feel totally at ease,” she said. “I actually forgot that we were on a campaign shoot at times. He really just has the amazing ability to capture this honest moment – it never felt posed or forced, and I think that comes through in the images.”
“When we talked through the direction and that the focus was on natural beauty – which really meant no make-up, no blow day and no retouching – I have to say I was a little anxious. Peter has a way of making you feel bare and raw, but in a funny way it’s the most beautiful I have ever felt on a photo shoot.”
Yesterday, Gemfields & Mila celebrated their latest campaign, along with the launch of EMERALD, a book dedicated to the world’s rarest gemstone. Check out HQ photos in our gallery
Appearances from 2014 > Gemfields & Mila Kunis Celebrate their Latest Campaign held at St. Regis, NYC
Second Gemfields campaign featuring Mila is going to be revealed TODAY at exclusive launch of “Emerald” party in NYC (assuming she should attend). The alluring new campaign called “Beauty By Nature” was photographed by Peter Lindbergh. Thanks to British Vogue here’s the official promo video.
Jim Beam®, the world’s #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History™ multi-media brand campaign that will reach more than 100 markets worldwide. Make History™ is the first-ever global marketing campaign for the iconic American brand, which traces its history to 1795. The television campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including the U.S., Australia and Germany.
“Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” said Kevin George, senior vice president and chief marketing officer at Beam Inc. NYSE: BEAM. “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”
“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who has spent time in Clermont, Ky., with Jim Beam’s seventh generation Master Distiller, Fred Noe, immersing herself in the heritage, traditions and craftsmanship of “America’s Native Spirit.”