One more “Make History” commercial for Jim Beam Honey goes online. Mila will make her debut in three TV ads that start airing today as part of the brand’s “Make History” campaign scheduled to reach more than 100 markets across the globe.
The TV ads will air in the U.S. across a large range of networks, including ESPN, FXX, Spike, History Channel, AMC, Food Network and on Turner-owned outlets. The campaign also includes print, digital and retail marketing.
Brand new Jim Beam commercial features Mila burning her name on the barrel is out. The campaign was filmed in the US / New Zealand and is set to run in 100 markets around the world.
Marie Claire: How did you get involved with Jim Beam?
Mila Kunis: I was approached by Jim Beam about a year ago. I wanted to make sure it was a company that was very family orientated—that it didn’t feel like you were working for the company, but rather with the company. From the very first day they were super collaborative and so willing to hear any opinion that I had. I went to Kentucky and met with Fred and the rest of the company and it just felt very organic and natural, just a really nice fit.
MC: How would you describe the girl that drinks this whiskey?
MK: Modern, clean, and sexy.
MC: Do you have any guilty pleasures? Food, TV?
MK: Oh, everything! I’m a massive foodie. I think food is a gift of life, one of my goals in life is to eat my way through the world. I’m lactose intolerant and I will still eat ice cream! And as far as TV shows, Real Housewives of Beverly Hills. It’s so bad for your brain but I can’t stop.
MC: Do you have a favorite item of clothing?
MK: I have this pair of sweatpants from Target. Everybody thinks they’re those really fancy sweatpants because I’ve worn them so much that they are washed out and thin. But they’re not. [Laughs]
MC: What’s your most recent splurge?
MK: I haven’t had any big purchases recently. My favorite thing to splurge on is food, though. I will go anywhere and try anything. I also love watches. I love my black chunky Chanel watch best, only because it was the first watch that I spent a lot of money on. When I bought it I was like ‘OMG I can’t believe I’m doing this!’ and that forever will be my very favorite.
You shoot covers for women’s and men’s magazines. What is the difference between shooting for a men’s magazine and women’s magazine?
The amount of clothes you wear [laughs]. For a magazine like Cosmo, you wear short dresses and you have the one pose they make you do all the time and you smile and have the big hair. And then you’re in Maxim and it’s half the clothes. It’s very different.
Some of the men’s magazine shoots you’ve done are super-sexy. Do you see yourself as sexy?
Oh no, no. I really don’t. I don’t see myself as not-sexy, it’s just not [one of] the top 40 adjectives I would use to describe myself. But I do see myself as confident, but if someone sees me as sexy I’m not going to argue that and say “no I’m not, you’re crazy.” I’ll just say “thank you” politely.
Speaking of sexy, what’s your ideal date night?
I’ll tell you: we have a thing called white T-shirt night and it’s when you wear jeans and a white T-shirt and you go on a date. Nothing fancy, it’s just something that you love to do. And whether that’s bowling or dinner or going to a cheese shop and have some wine or walking around. I think that’s just the best thing to do — and sometimes it’s just nice to stay home.
Have you met Jennifer Lawrence?
Gemfields has released new promo for the’ Montepuez Ruby Mine in Mozambique. The beautiful clip features an extended footage from Mila’s trip to Zambia and Ian Harebottle’s short praise about her involvement.
We’re very excited, really excited. I think she’s gonna play an important role – she’s young, she’s energetic, she’s passionate. It was very important to Gemfields, when choosing the face about ethical gemstones, as we found somebody that shared our value system.