Appearances from 2013 > Gemfields And W Celebrate The Launch Of Gemfields’ New Brand Ambassador
FRANCO: Let’s talk about Oz first. Was it hard to play such an ugly-looking creature?
KUNIS: That was the easy part. I’d never done a role that existed before, and it’s probably the scariest one I’ve ever played. It’s not like I’d ever play Theodora better than Margaret Hamilton. The only thing I could do was reinterpret it. I hope people appreciate it for what it is and don’t compare it to what it was—because you can’t.
FRANCO: I think they’re two very different movies. You’re fine.
KUNIS: I hope that’s how people see it. I did have fun making it. Can I tell you I love Detroit? I could walk around. I had food outside. I don’t remember the last time I ate outside. We went to the zoo. It was fantastic.
FRANCO: You can’t go to the zoo in Los Angeles?
KUNIS: Dude, I can’t leave my house in Los Angeles.
Gemfields has announced US actress Mila Kunis as its global brand ambassador, with the starlet featuring as the face of Gemfield’s latest advertising campaigns.
Kunis was described as “a natural fit” for Gemfields, chosen for her beauty, versatility, intelligence and love of rare coloured gems.
The actress recently visited Gemfields’ emerald mines in Zambia, touring its Kagem mine where about 20% of the world’s emeralds are said to be produced
She was accompanied by Gemfields’ chief executive Ian Harebottle, and spent time learning about Gemfields’ environmentally-friendly mining practices. She also visited several Gemfields-sponsored community projects, including schools and a farming cooperative.
Harebottle said of the announcement:
“As a company we are passionate about colour and fully committed to ethics, transparency and the sustainable development of the communities in which we operate, and finding the right partner who shares these values was vitally important.
“Mila has blown me away with her energy, enthusiasm and dedication. Her individuality and the natural way in which she expresses her humanity set her apart.”
Kunis was photographed by Mario Sorrenti and styled by Anastasia Barbieri for the Gemfields campaign. She was shot wearing one-of-a-kind emerald and ruby jewellery created by six of Gemfields’ designer partners – Alexandra Mor, Amrapali, Dominic Jones, The Gem Palace, Sutra and Fabergé, the latter acquired by Gemfields earlier this year.
Kunis said of her time with Gemfields:
“While in Africa, I learned that the entire journey that each Gemfields stone takes is carefully considered and that the environment and the local communities where its mines are located are held in the highest regard.
“I truly believe in Gemfields’ mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds.”
The mining company’s global campaign is set to run in publications including Vogue, Vanity Fair, Bazaar and W. These are just part of many initiatives in Gemfields’ consumer campaign set to be rolled out in 2013.
A revamped Gemfields website will launch this spring and Gemfields will also release a large format book on emeralds in 2013.
In March the brand will debut a collection of exclusive coloured gemstone jewellery designed in collaboration with 37 international designers.
Mila chatted with EOnline – she
I’m more than game for it,” she said this weekend while promoting Oz The Great and Powerful, her upcoming fantasy adventure flick costarring James Franco, Michelle Williams and Rachel Weisz.
“I’ve said it before—I would love to do it…Yeah, I would totally do it,” she added. “Why not? I loved it. It was eight years and they were eight amazing years of my life.”
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Portraits & Photocalls > 2013 – “Oz The Great and Powerful” Press Conference (MQ)
Portraits & Photocalls > 2013 – “Oz The Great and Powerful” Press Conference (HQ)
It turns out the buzz about Mila stepping into the role of “Grey’s” naïve Anastasia Steele isn’t much ado about nothing. Kunis didn’t come close to quashing the gossip, telling Mario, “I’m not disinterested” in the part.
She’s definitely committed to her craft, and yet Kunis once saw herself becoming an educator.
“I’d probably go back to school and become a teacher,” she said. “I love kids and I love teaching.”