Jim Beam is launching a second Mila Kunis ad (featuring in a TV ad for the bourbon whiskey brand ) in an effort to reach the expanding number of 18-34 whisky drinkers after seeing 43% growth in the year following the launch of its “Make History” campaign. Stay tuned for more info soon!
Ending this year with some real beauty - take a look at our exclusive dose of unseen Gemfields photos.
Mila Kunis models Gemfield’s Good Deed bracelet, made in collaboration with activist designer Mary Fisher, which aims to encourage kindness around the world. Handcrafted by women in Zambia using Gemfields’ amethyst beads, 100 per cent of the proceeds from the sale of each bracelet will be donated to the Abataka Foundation.
The Abataka Foundation provides economic and educational opportunities to women and girls across Africa and elsewhere. Proceeds from the sale of 1GD bracelets are reinvested in the program, supporting more women and girls with more training in even more countries.
Featuring 100 ethically mined Gemfields Zambian amethyst beads, the bracelet symbolizes a commitment to perform good deeds and bring about positive change in the world. Building off of the success of the original 100 Good Deeds bracelet, this limited-edition piece also celebrates giving back— a fundamental tenet of the Gemfields brand.
Visit gemfields.100gooddeeds.org for more information and shop the bracelet.
Blast from the past! A ‘never seen before’ photo of Mila for 2012 Miss Dior S/S campaign has just been unveiled. Thank you our friend Susan for the tip. Even though it’s been more than 2 years ago, this image is visually stunning and our thoughts of her being a perfect fit for the brand will never change.
Anyways, if you guys miss seeing Mila’s ads in every fashion magazine across the planet — let’s not forget she’s still the face & global ambassador of Gemfields (world’s leading supplier of coloured gemstones) AND as we’ve exclusively learned she’ll be back for a 3rd campaign in early 2015!
4th TV spot for Jim Beam’s Make History campaign has been published – starring Mila Kunis and Devil’s Cut® Bourbon. She became the face of Jim Beam brand for its first-ever global campaign back in January .