One more b/w BTS photo of Mila’s Gemfields campaign has been released. If you are currently in London or have plans to go anytime soon, visit ‘The Cheapside Hoard: London’s Lost Jewels’ exhibit sponsored by Fabergé and Gemfields at the Museum of London (11 October 2013 – 27 April 2014)
Ads / Campaigns > Gemfields 2013 > Gemfields 2013 – BTS
Mila: I was not interested in doing any sort of endorsement for any sort of company, let alone a jewelry or stone-based company. I didn’t need to. Also because I did it before, and I didn’t like it and didn’t enjoy myself and didn’t like working for a company I didn’t know much about. Then I met Ian who is the CEO/COO of Gemfields and the team. And they care so much about the company that it made me really excited to be a part of their family. And their outlook on a company is so different than the way most people look at a company. Most people look at a company as an end result, all they care about is the profit and the final product. But Gemfields really cares so much about the process and how to get there and whom it affects and how it affects him. Where the gem comes from and the environment. That empowered me and made me want to be a part of that family.
Mila: Now for me it’s the emerald. Because I’ve learned that every emerald has its fingerprint where you can trace it back to the continent and the mine where it came from. You can’t do that with any other stone.
Mila: Yes. The great thing is that I don’t feel like I’m hawking a jewelry line. I feel like I’m part of something that is so much more than that. It’s introducing the world or reintroducing the world to some beautiful stones that I think that people have forgotten about.
Mila: No. I never wanted to be involved. I was never a jewelry person. I don’t wake up accessorizing my outfits. But I have so much more of an appreciation and understanding for it now due to being a part of this. Now I love it. It’s crazy but true.
Mila: My grandmother gave me her ring a couple of years ago. I love it. It’s a ruby. Diamonds weren’t big in the 1920s, 1930s or 1940s. People didn’t look at diamonds as things of value. It was about rubies.
Mila: That is the beauty of Gemfields. They bring so many different cultures and types of jewelry together. Some people are doing antique stuff to Art Deco to modern to vintage. It’s the beauty of being part of this company. It’s massively diverse.
Mila: Whatever it is to you. The emotional attachment to jewelry. I don’t think it should be monetary. To me it is who gave it to me and what it was given for.
Ads / Campaigns > Gemfields 2013 > Gemfields 2013 – Campaign
Her campaign is set to run in publications including Vogue, Vanity Fair, Bazaar and W. I’ll definitely share more soon
Ads / Campaigns > Gemfields 2013 > Gemfields 2013 – Print Ads
Ads / Campaigns > Gemfields 2013
Gemfields has announced US actress Mila Kunis as its global brand ambassador, with the starlet featuring as the face of Gemfield’s latest advertising campaigns.
Kunis was described as “a natural fit” for Gemfields, chosen for her beauty, versatility, intelligence and love of rare coloured gems.
The actress recently visited Gemfields’ emerald mines in Zambia, touring its Kagem mine where about 20% of the world’s emeralds are said to be produced
She was accompanied by Gemfields’ chief executive Ian Harebottle, and spent time learning about Gemfields’ environmentally-friendly mining practices. She also visited several Gemfields-sponsored community projects, including schools and a farming cooperative.
Harebottle said of the announcement:
“As a company we are passionate about colour and fully committed to ethics, transparency and the sustainable development of the communities in which we operate, and finding the right partner who shares these values was vitally important.
“Mila has blown me away with her energy, enthusiasm and dedication. Her individuality and the natural way in which she expresses her humanity set her apart.”
Kunis was photographed by Mario Sorrenti and styled by Anastasia Barbieri for the Gemfields campaign. She was shot wearing one-of-a-kind emerald and ruby jewellery created by six of Gemfields’ designer partners – Alexandra Mor, Amrapali, Dominic Jones, The Gem Palace, Sutra and Fabergé, the latter acquired by Gemfields earlier this year.
Kunis said of her time with Gemfields:
“While in Africa, I learned that the entire journey that each Gemfields stone takes is carefully considered and that the environment and the local communities where its mines are located are held in the highest regard.
“I truly believe in Gemfields’ mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds.”
The mining company’s global campaign is set to run in publications including Vogue, Vanity Fair, Bazaar and W. These are just part of many initiatives in Gemfields’ consumer campaign set to be rolled out in 2013.
A revamped Gemfields website will launch this spring and Gemfields will also release a large format book on emeralds in 2013.
In March the brand will debut a collection of exclusive coloured gemstone jewellery designed in collaboration with 37 international designers.
Finally I have a chance to add HQ / UHQ campaign and making of photos of
Miss Dior 2012 > Miss Dior Handbags F/W 2012 – Campaign
Miss Dior 2012 > Miss Dior Handbags F/W 2012 – Behind the Scenes
Miss Dior 2012 > Dior Movie (Teaser)
Miss Dior 2012 > Behind the Scenes of Dior F/W 2012 (Interview)
Returning for a second Dior campaign in support of the Miss Dior handbag, actress Mila Kunis slipped into the skin of a Fifties Hollywood star — a bouffant hairstyle accentuating the glamorous, retro mood.
The black-and-white spots,
photographed in Los Angeles by Mario Sorrentiwith styling by Carine Roitfeld, depict Kunis as the kind of woman accustomed to attention from throngs of paparazzi, and to smoldering in front of the camera. The young actress, who won wide acclaim for her turn in 2010’s “Black Swan,” is currently on screens in the Seth MacFarlane comedy “Ted.”
The worldwide campaign for Dior is to make its debut in the August issue of Elle Hong Kong on July 21, followed by a range of September issues, including Bazaar and Tatler in the U.K., Vanity Fair in the U.S. and Vogue Paris in France. Dior also plans to unveil the images, along with behind-the-scenes imagery and mini film, on its Miss Dior Web site as of Wednesday.
Ads / Campaigns > Miss Dior Handbags F/W 2012 – Campaign
Remember Mila’s Paris visit in March? Paparazzi spotted her models aboard a boat on the Seine. Now you can check first photos
of The new from her Madame Figaro photoshoot. She looks ah-mazing. Hopefully we can get more soon
Photoshoots from 2012 > G. Giaume (Madame Figaro)