One more “Make History” commercial for Jim Beam Honey goes online. Mila will make her debut in three TV ads that start airing today as part of the brand’s “Make History” campaign scheduled to reach more than 100 markets across the globe.
The TV ads will air in the U.S. across a large range of networks, including ESPN, FXX, Spike, History Channel, AMC, Food Network and on Turner-owned outlets. The campaign also includes print, digital and retail marketing.
“The latest Gemfields campaign was shot by Peter Lindbergh and it was incredibly natural — I think it was probably the most natural I’ve ever felt on a shoot! It was all about being free, present and totally at peace with nature and the environment.” – Mila Kunis
“The visit to the Kagem emerald mine was fascinating and the trip itself was unforgettable – it was also the first time I’d been to Africa! Zambia is a beautiful country, and the people were wonderful. I think the highlight was visiting the schools and clinics that Gemfields support, although being able to hold raw emerald crystals in my hands for the first time was pretty awesome! These gems have been forming underground for millions of years, and for me to be the first person to touch them – well you really start to appreciate their rarity.”
(About working with Lindbergh) “It was incredible – there was an immediate connection between us, he made me feel totally at ease,” she said. “I actually forgot that we were on a campaign shoot at times. He really just has the amazing ability to capture this honest moment – it never felt posed or forced, and I think that comes through in the images.”
“When we talked through the direction and that the focus was on natural beauty – which really meant no make-up, no blow day and no retouching – I have to say I was a little anxious. Peter has a way of making you feel bare and raw, but in a funny way it’s the most beautiful I have ever felt on a photo shoot.”
Second Gemfields campaign featuring Mila is going to be revealed TODAY at exclusive launch of “Emerald” party in NYC (assuming she should attend). The alluring new campaign called “Beauty By Nature” was photographed by Peter Lindbergh. Thanks to British Vogue here’s the official promo video.
Jim Beam®, the world’s #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History™ multi-media brand campaign that will reach more than 100 markets worldwide. Make History™ is the first-ever global marketing campaign for the iconic American brand, which traces its history to 1795. The television campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including the U.S., Australia and Germany.
“Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” said Kevin George, senior vice president and chief marketing officer at Beam Inc. NYSE: BEAM. “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”
The Make History™ campaign will premiere three new television commercials featuring Kunis in the U.S. in mid-February and will roll out in markets worldwide over the next few months.
“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who has spent time in Clermont, Ky., with Jim Beam’s seventh generation Master Distiller, Fred Noe, immersing herself in the heritage, traditions and craftsmanship of “America’s Native Spirit.”
One more b/w BTS photo of Mila’s Gemfields campaign has been released. If you are currently in London or have plans to go anytime soon, visit ‘The Cheapside Hoard: London’s Lost Jewels’ exhibit sponsored by Fabergé and Gemfields at the Museum of London (11 October 2013 – 27 April 2014)
Ads / Campaigns > Gemfields 2013 > Gemfields 2013 – BTS
Mila: I was not interested in doing any sort of endorsement for any sort of company, let alone a jewelry or stone-based company. I didn’t need to. Also because I did it before, and I didn’t like it and didn’t enjoy myself and didn’t like working for a company I didn’t know much about. Then I met Ian who is the CEO/COO of Gemfields and the team. And they care so much about the company that it made me really excited to be a part of their family. And their outlook on a company is so different than the way most people look at a company. Most people look at a company as an end result, all they care about is the profit and the final product. But Gemfields really cares so much about the process and how to get there and whom it affects and how it affects him. Where the gem comes from and the environment. That empowered me and made me want to be a part of that family.
Mila: Now for me it’s the emerald. Because I’ve learned that every emerald has its fingerprint where you can trace it back to the continent and the mine where it came from. You can’t do that with any other stone.
Mila: Yes. The great thing is that I don’t feel like I’m hawking a jewelry line. I feel like I’m part of something that is so much more than that. It’s introducing the world or reintroducing the world to some beautiful stones that I think that people have forgotten about.
Mila: No. I never wanted to be involved. I was never a jewelry person. I don’t wake up accessorizing my outfits. But I have so much more of an appreciation and understanding for it now due to being a part of this. Now I love it. It’s crazy but true.
Mila: My grandmother gave me her ring a couple of years ago. I love it. It’s a ruby. Diamonds weren’t big in the 1920s, 1930s or 1940s. People didn’t look at diamonds as things of value. It was about rubies.
Mila: That is the beauty of Gemfields. They bring so many different cultures and types of jewelry together. Some people are doing antique stuff to Art Deco to modern to vintage. It’s the beauty of being part of this company. It’s massively diverse.
Mila: Whatever it is to you. The emotional attachment to jewelry. I don’t think it should be monetary. To me it is who gave it to me and what it was given for.